What's eating me is this very fascinating and entertaining 'eating show/eating broadcast/eating chat room.
Mukbang/Meokbang - is where people eat in front of their webcam and broadcast it across the Internet for others to watch. If the viewers like what they see, they allocate “star balloons”, which gets converted into money. People can earn several hundred dollars each time they broadcast themselves eating. The word mukbang is derived from the Korean word for eating (muk-ja) and broadcasting (bang-song). - via expansesocial
Usually large quantities of food are involved but not always and not in every broadcaster. I believe what draws people in apart from watching someone eat are the sounds they make and how they eat it. It's not for everyone to be honest. Some people might even be turned-off by the excessively loud slurping noises and crunches these "BJs" make.
Except this particular guy.